"My favorite conspiracy theory is that the stuff we make in software actually has any sense." As you see, we started strong in this week’s episode. That’s a quote from Gojko Adzic, our very special guest. We discussed a special technique created by Gojko: Lizard Optimization.Lizard Optimization is a technique for improving product development by focusing on long-tail users who seem to follow unpredictable, “lizard-like” logic. The term comes from the idea that these users often behave unexpectedly, much like a lizard’s erratic movements, which don’t fit typical patterns. Engaging these users can provide fresh insights into your audience and help you refine your product.